SWOT Analysis coffee Uganda

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SWOT Analysis To Coffee Growing In Uganda

Strength

  • Good quality of beans 
  • Competitive prices
  • Peaceful and stable economy
  • Limited labor costs, as we work directly with farmers/cooperatives/network, no brokers or middle men
  • Owner of indigenous speciality KISANSA coffee variety in Uganda

Weaknesses

  • Low tonnage produced today 
  • Mainly one variety of coffee
  • Not as competitive as Kenya
  • Could be more Fair Trade organizations
  • High export (transport) cost
  • No real BRAND
  • Low marketing strategies at Co. level 

Opportunities

  • European buyers want quality
  • Large customers open to start business with sustainable businesses in Uganda 
  • Fair Trade business that can develop more business to Europe
  • Work together with Farmers Association to develop products suitable for European demand
  • Ready market for specialty coffee (Kisansa variety)
  • Big operation area with coffees & ready for expansion
  • Strong Collaboration with Caritas organizations

Threats

  • European buyers want quality
  • Large customers open to start business with sustainable businesses in Uganda 
  • Fair Trade business that can develop more business to Europe
  • Work together with Farmers Association to develop products suitable for European demand
  • Ready market for specialty coffee (Kisansa variety)
  • Big operation area with coffees & ready for expansion
  • Strong Collaboration with Caritas organizations