SWOT Analysis To Coffee Growing In Uganda

Strength

• Good quality of beans 
• Competitive prices
• Peaceful and stable economy
• Limited labor costs, as we work directly with farmers/cooperatives/network, no brokers or middle men
• Owner of indigenous speciality KISANSA coffee variety in Uganda

Weaknesses

• Low tonnage produced today 
• Mainly one variety of coffee
• Not as competitive as Kenya
• Could be more Fair Trade organizations
• High export (transport) cost
• No real BRAND
• Low marketing strategies at Co. level 

Opportunities

• European buyers want quality
• Large customers open to start business with sustainable businesses in Uganda 
• Fair Trade business that can develop more business to Europe
• Work together with Farmers Association to develop products suitable for European demand
• Ready market for specialty coffee (Kisansa variety)
• Big operation area with coffees & ready for expansion
• Strong Collaboration with Caritas organizations

Threats

• European buyers want quality
• Large customers open to start business with sustainable businesses in Uganda 
• Fair Trade business that can develop more business to Europe
• Work together with Farmers Association to develop products suitable for European demand
• Ready market for specialty coffee (Kisansa variety)
• Big operation area with coffees & ready for expansion
• Strong Collaboration with Caritas organizations