SWOT Analysis To Coffee Growing In Uganda
Strength
- Good quality of beans
- Competitive prices
- Peaceful and stable economy
- Limited labor costs, as we work directly with farmers/cooperatives/network, no brokers or middle men
- Owner of indigenous speciality KISANSA coffee variety in Uganda
Weaknesses
- Low tonnage produced today
- Mainly one variety of coffee
- Not as competitive as Kenya
- Could be more Fair Trade organizations
- High export (transport) cost
- No real BRAND
- Low marketing strategies at Co. level
Opportunities
- European buyers want quality
- Large customers open to start business with sustainable businesses in Uganda
- Fair Trade business that can develop more business to Europe
- Work together with Farmers Association to develop products suitable for European demand
- Ready market for specialty coffee (Kisansa variety)
- Big operation area with coffees & ready for expansion
- Strong Collaboration with Caritas organizations
Threats
- European buyers want quality
- Large customers open to start business with sustainable businesses in Uganda
- Fair Trade business that can develop more business to Europe
- Work together with Farmers Association to develop products suitable for European demand
- Ready market for specialty coffee (Kisansa variety)
- Big operation area with coffees & ready for expansion
- Strong Collaboration with Caritas organizations